By Vanson Tan
In working at the research for my series of AdSense Articles, two common innovations kept getting repeated:
My AdSense ads are horrible, they only pay out (insert low dollar figure here)
My AdSense CTR is horrible, I only get a (insert horribly low CTR here)
To be fair these comments weren't coming only on bloggers, but bloggers did make up an overwhelmingly egregious percentage. I be sure this stems from a misconception on the part of the bloggers that they are entitled to astronomical payout and CTR. I'd fancy to spend a little bit time to share my feelings on this subject. In the early days a blog may just have been heard an online diary or journal, but like the days of the Nehru jackets, properties are gone. What a blog is now is Chronologically Structured Content Management System, as opposed to the classic web hierarchical structured implementation. Let's be clear, you can still use a blog as your online diary or journal, but nowdays it's easily as going to be expended as a commercial blog. Yes, I did just say commercial blog, and no the earth didn't open under my feet and swallow me whole for saying it. Let's take a few time to look at a your typical blog.
You may post about commercial related subjects similar to your job, what you like to buy, or even your hobbies. However such posts are all about your life, properties are no a large amount of commercially good or appealing than say Aunt Millie's Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We moreover saw the details of how her scrapbooking boom hasn't taken off yet, but she promises to spend more long time on it right after New Years. So if you were a business owner would you covet to advertise anywhere on Aunt Millie's Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What's that, you say your blog gets (insert a extreme sum here) of readers per day, definitely that has to be worth something? Well did you knew Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up just about it, understand which I don't have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception.
So what exactly is a commercially viable blog? Don't think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles virtually a little area or niche topic. You will ask for lots of content, and unless you are well known, don't expect even to happen until you've written at least 100 and more possible for the duration of 200 articles. Yes you will have to devote chosen time and effort to publicizing and selling it as well. Once you've got a valuable focused reader base, that's the long period of time to slowly ad in the advertising. Now here's the one that means plenty of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD,TO ADVERTISING. If you've functioned surrounded by print media at all you will know the core of the right hand web page is the most desirable spot inside of a magazine (excluding the payback pages). I've sat through meetings where people have alleged " ... you know we fancy more right hand pages ...". If you want those of us to click on your ads, you will need put them where they can see them, above the fold in the core of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie's Newsletter? No I don't think your pages should be filled amidst ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS!
Next thing, squander the would like graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, possibly you had your niece who's a graphic artist design something for you, or you really like the way such a spinning flaming platypus looks in your page header. Here's the thing, it's detracting from your content. Graphics should be simple, understated, and substantiation the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially alluring and decent space, or are you designing an intricate macrame edge for Aunt Millie's Newsletter? Remember stay it clear and to the point.
Yes I know you feel such as I recently ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I can identify some of you are that much out there reading saying 'but can't I still have that ... do we have to get rid of currently ... I really like that ...'. Well I'm not your second grade teacher who's going to tell you everything's all right, that you don't own to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you desire a blog that makes you more finances as opposed to you spend at Starbucks most every Tuesday, you will need to get monumental about how you're doing.
If none of this sounds incredibly fun, and really sounds pretty close to actual work, here's the way I see it, getting an AdSense look for $5 is fun, getting an AdSense check for $500 or $5000 is work.
Vanson Tan, Honors In Engineering (University of Queensland) has been teaching individuals for over 5 years and developed multiple streams of internet incomes across the globe.
He focused on teaching Internet Marketing to open up the minds of those who wanted to have an extra source of income without quitting their day job, thereby enhancing the lives of the individuals.
His ability to help individuals is also reflected in his blog (massivecashgenerator.blogspot.com) where he targets scaling the business from the inside out. He believes that everyone wants to get rich, but lack of confident. Therefore he created MCG to allow them to start their internet business while keeping their day job until they have grown their internet business massively to escape from rat race forever!
His most recent work can be found at http://www.massivecashgenerator.com where he aims to help those who wants to have massive income with no or minimum capital.Vanson is the author of best selling ebook "MassiveCashGenerator", which improves the lives of many within the shortest time possible.
Article Source: http://EzineArticles.com/?expert=Vanson_Tan
http://EzineArticles.com/?AdSense---Why-Bloggers-Dont-Get-It&id=1298610
No comments:
Post a Comment